A well-designed website will help increase your company’s success, while a poor design could hinder the growth of your business.

In this post, I’d like to present 10 reasons that prove your website must have an outstanding design. Here at Silverback Web & Marketing we believe that good design should encompass both design and function.

Form is how your site is designed and how it how it feels
Function refers to how your website performs and transforms

In your company, you’ll need both. A beautiful website won’t aid in the growth of your business if it’s not intended for conversion of leads to buyers. But, research shows that websites with good design convert better than poorly designed sites. Below, I’ll discuss the top ten reasons for why the style, both the design and function of your website is crucial in the development of your business.

1. The numbers aren’t lying A well-designed website can sell

I’ve heard a few of our clients who are contractors marketing tell me something along the lines of:

“I don’t care about what my website looks like so long as I’m generating leads!”

It is true to an assertion like that because of two reasons:

(1) (1) I’ve noticed sites that are really ugly actually receive results… in addition…
(2) I’ve come across extremely slick websites which were not generating any leads…

But, misperceptions and completely falsehoods are built on the basis of facts. In reality, if you’re looking for your company to grow and operate in the best way studies show that good design matters. For most businesses it is their design that is the only factor that differentiates them from their rivals.

If you are an enterprise that is a contractor, you must be sure to differentiate yourself from twenty or more local contractors that provide the same services. They’re usually offering quotes to the same customers. What will set you apart from the competition? Price? Statistics show that professional design puts you apart from your competition and can convert more leads.

2. We eat using our eyes

Have you ever heard of the old adage “you consume food by looking at it?” This common saying basically means that a big portion of the reason food tastes good is the way it appears. I’ve learned this from making breakfast for my children. The way you serve the food is as important as cooking the food.

This is also true in the realm of design and business. We eat by looking. We make choices with our eyes. When I’m looking for a contractor who can fix my home, I make decisions about every contractor based on the manner their website and business is aesthetically pleasing and feels. If they don’t appear and appear professional, I’ll hit to return and continue looking.

Advertising professionals know that even though consumers pay for goods or services however, their purchasing decisions are affected by “packaging.” If you think of “packaging” your company along with the service you provide your website is the packaging.

3. You have just 50 milliseconds in which to create a great first impression

If your website isn’t well built, you’ll experience the highest bounce rate. Bounce rate refers to the percentage at which people who visit your site click”back” (or bounce) from your site. It is possible to get traffic but how long should the user stay? You want them to be intrigued and engaged. They should also click one of your other pages to find out more about the services you provide.

It takes approximately 500 milliseconds (that’s 0.05 seconds) for your visitors to make a decision about your site. It takes only a fraction of a second to decide if they are satisfied with your website or not, and if they’ll return or leave. The data was derived from three studies that were conducted to determine the speed at which users form opinions about a website’s visual appeal.

4. A well-designed web page must provide an experience that is unique for mobile users.

Good web design Harrogate is always keeping the user experience in the minds of users. However, the experience can be significantly different when you view your display on a computer than on a phone. However, it is essential that your website appear great on all platforms. Actually, I think that mobile-friendly websites are much more crucial. In 2016, web activity on mobile devices surpassed desktop, and is now averaging around 60% of the traffic on the internet.

5. Design is More Than Just How It Is Designed.

It’s a common belief that design is just about how something appears. Actually good design starts by thinking about the way it functions. Design is the art that follows. This is often expressed through the words “form” as well as “function.” The function is first, but the form is closely related to function and forms a significant element of the overall package. For instance, the purpose that the iPhone is that it’s an iPhone that runs apps that play music, and also takes photographs. The beauty and design of iPhone is is so user-friendly that my two year old and my mother could get started with it with almost no instructions. It is a fact this. iPhone is a well-designed device.

There’s a saying that goes around: “Good design is invisible,” which simple means that the design can be experienced. It’s more than just the way it looks. Design that is attractive may not be noticeable but bad design isn’t. Anyone will see an unattractive, difficult to read site in a matter of minutes. A properly designed website will feel and look amazing. It should be simple to read and clear, clean and smooth. It will also be enjoyable.

6. The brochure site vs . a marketing site

In the past, websites were essentially business cards. A company might have websites solely to let people know that they exist, provide an outline of their company, and provide their contact details. Nowadays, a website must be more than that. In the past, people tend to conduct their research online prior to making a make a decision to purchase. In reality, they are looking for more than an invite to contact them.

What’s the distinction between a brochure-style site and a marketing website? The main difference lies in the objective. A brochure website is designed to display their work, and hope that customers do business. Marketing websites are designed with the prospect in mind and is designed to convert the lead into a purchase.

A brochure website puts very no thought on the customer and their interaction with your company. It’s all about the business and not much about the customer. The typical most common call to action is “Call us’ …'”request a call “Visit our Contact page.”

A marketing site gives a lot effort into the user’s experience. It aims to take the consumer from an uninvolved user to a loyal customer. It’s all about the customer.

To understand your customers and to engage them on your site, it’s first necessary to identify the audience you are targeting and then this audience through the style and language used on your website. It is also essential to devise an action plan or strategy to guide the user through a series of experiences that eventually lead to a sale.

7. The great design of your website highlights the things that make you different

What’s the first thing that a user will see upon arriving on your site? What are you’d like to showcase? The newspaper will always have information that is captivating and captivating “above the fold.” Your website features an area for fold. It is essential to highlight your UVP prominently, above the fold.

An Unique Value Proposition (UVP) also referred to as a unique selling point (USP) is a precise declaration of the benefits of your service, how you meet the needs of your customers and what sets you apart from your competition. (Unbounce)

A great UVP should be able to answer the following questions:

What your product or service can solve issues
What advantages can customers expect from their customers?
Why they should choose you rather than your rivals

Value propositions are the main reason that people purchase from you. The more compelling you can make your proposition compelling, the better the conversion rate.

A well-designed site will display your UVP in an attractive, clean and engaging manner. It’s the first thing that a user will see when they visit your website. It will be obvious the problem you address and the reason you’re the best at solving it.

8. The best website motivates people to take action

Another important element of a well-designed site is that it needs to contain a clear call to action (CTA). What exactly is a call-to-action? It’s exactly as it does. It’s a request or invitation to get your guests to take a particular move.

You’ll see them all over the place. For example, while watching TV , you’ll hear “Call right now!” or “CALL or CALL NOW!” Or, when you go to certain websites you may see the option to click or a pop-up which reads, “SIGN UP FOR A FREE EBOOK!” or GET A FREE 10-day trial!” Each of these are examples of the term “call-to-action.”

If you have visitors actually go to your website you need to engage with them. Don’t just speak about yourself and then hope that they contact you. Instead, you should use CTAs to engage them. CTA to interact with them.

Here are a few of the best techniques for crafting effective CTA’s that generate leads:

They should be Action-Oriented
Use Persuasive Text
Make sure to include strong visuals
Make a sense of Urgency
Make them easy to locate

The call-to action not only entices visitors to take decision, but it also establishes objectives and goals for how visitors can be enticed to make a conversion. With Google Analytics, you can establish your performance goals in relation to your call-to-action button.

For example, if you create a clear call-to-action and declare to Google that your objective is to increase clicks on your call-to-action Google will be able to tell you how your website is doing based on how many people actually click on the CTA. This leads us to the third and final component of a well-designed site.

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