As social media usage continues to grow across all demographics, social media marketing is now a viable option for companies. However, as consumers’ preferences shift it’s a challenge to keep up with the top platforms that are appropriate for your industry–and even more difficult to coordinate different strategies for each.
This means that if you’re like many marketers, you’re uncertain of the best way to use Instagram. With more than 800 million users, Instagram could certainly be worth your time.
If you’re not sure about putting your time and effort in the site, you certainly aren’t alone.
1. It’s visually
In the context of a photo sharing platform It could sound as if we’re saying the obvious here. But unlike most different social media sites, which focus on text and links, Instagram is exclusively used for photo and video posts.
Since images are more captivating than text, this could be a huge potential for marketers. Instead of trying to send users to your site to buy something, or explain your benefits of working with you, you could utilize photos to deliver an engaging message.
Photos provide your business with a opportunity to showcase its products, and videos are a great method of showcasing your services in the real world. Additionally, you can also use the platform to showcase company the culture as well as other aspects of your business.
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2. It has high engagement rates
In 2016, Instagram users have liked more than 4.2 billion posts per day. Posts that have at least one hashtag receive 12.6 percent more engagement than posts that do not have any hashtags. This alone is reason enough for many marketers to make use of the platform.
With the organic reach of Facebook being as low as 2-3% There’s no reason to be surprised that marketers are disappointed by its engagement levels. If you share something on Instagram it is more likely that your followers are likely see it. This is a huge advantage, especially when you consider that many businesses are now using paid advertising on Facebook simply to get their content in front of their own followers.
3. Your business may already be there
It doesn’t matter if you’re a member of Instagram or not, some of your clients are. This means that someone may have already posted about your business.
This is particularly the case if you have a physical location that customers go to, such as the restaurant or a shop. Users can add the location of their business to their posts, so if you’ve posted a photo of the location of your business, it has a tag on Instagram.
Customers can also upload photos of your items and then tag them with your name. This is especially relevant when selling clothes household items, homewares, and other products that are sold to consumers.
If you’re not thinking of using Instagram for your business, we would suggest that you at least create a personal account to monitor posts that incorporate your location tag or brand as a hashtag. This is an excellent way to remain in the loop about the posts that customers share about your company.
And if you do decide to establish a branded account to promote your business, you can utilize it to inspire the behavior. When your customers interact with your company via the platform, followers will perceive it as an endorsement. It’s basically the modern version of the word-of-mouth method of advertising.
4. It’s great for building your brand
Like most social platforms, you can’t expect to drive traffic to your website when you post on Instagram. In fact, you cannot include any links in your posts. The only link you’re allowed to have is inside your bio.
This might seem like an issue, but if you were hoping to drive revenue directly from Instagram it’s.
But, it is also a sign that users are more likely to follow and interact with your company since they know that you’ren’t trying to sell them anything. Instead, you can use the platform to build your brand.
Create user-generated content, showcase company culture and upload photos that show your values and purpose. By creating a human face for your brand and demonstrating the authenticity of your brand, this kind of content can help build the kind of trust that leads to long-term relationships with customers.
5. It has targeted advertising options
Like many other popular social media platforms, Instagram has paid advertisement options for companies. While you’re able to run an effective account with no cost, these advertising features can be a great method to increase the number of followers on your account.